Brand Identity Concept
is a specialty café focused on serving premium tea.
In Arabic, the word “takiya” refers to the cushion one leans on for comfort and relaxation. This meaning served as the foundation for the logo concept.
The design draws inspiration from this idea by visually depicting the letter “Kaf” leaning on the “Ta’”, symbolizing comfort, support, and the inviting nature of the brand experience.
A classic Arabic type style was selected to reflect authenticity and heritage—qualities strongly embedded in both the name and the product itself, especially since tea holds a long-standing cultural value.